About

A small efficient and potent creative unit based in London delivering audience-tastic eye candy across Sport, Fragrance, Cars, Fashion, Music & Architecture.

We deliver effective, award-winning communication across all formats.
Howard is a multi-award-winning, extremely versatile director with vast experience.

He’s won Gold at Cannes as well as golds with many MTV’s over several years. He has Clio’s, BTA’s and a wealth of other industry-leading accolades for his pioneering vision.

In these days of high-end TV commercials and content/branding, he’s able to deliver a wealth of expertise, from the initial creative conception of the project. through shooting and post-production.

He regularly works with top celebrities from both the sports, fashion and music industry.

Being a life long photographer, he’s able to DP his own work when required, and will always look for a unique visual signature for whatever he’s pointing a camera at.

We presently operate in a progressive age of collaboration, of which Howard welcomes the problem-solving position of team spirit needed for today’s tough and tight deadlines.

Genevieve has been a producer at the sharp end of TV commercials for 20 years and brings a vast understanding of visual communication production needed in today’s arena no matter what level she operates on.
She has produced across all formats, on a global scale, and has helmed Soft Target since 2009.
Her guidance through countless projects has delivered award-winning results and she continues to take a progressive and proactive involvement in today’s production arena.